Services marketing by Govind Apte.
Material type:
TextLanguage: English Publication details: New Delhi : Oxford, 2007.Description: 440 pISBN: - 9780195667585
- 658.8 APT/SER
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NLUO | NLUO | 658.8 APT/SER (Browse shelf(Opens below)) | Available | 2597 | |||
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NLUO | NLUO | 658.8 APT/SER (Browse shelf(Opens below)) | Available | 6989 |
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| 658.8 ANA/MAR Marketing Management | 658.8 ANA/MAR Marketing Management | 658.8 ANA/MAR Marketing Management | 658.8 APT/SER Services marketing | 658.8 APT/SER Services marketing | 658.8 BHA/MAR Marketing of livestock and livestock products in India | 658.8 BHA/MAR Marketing of livestock and livestock products in India |
Table of contents:
Chapter 1. Services : characteristics and categories
Chapter 2. Trends in service marketing
Chapter 3. Consumer behaviour
Chapter 4. Marketing mix elements for services
Chapter 5. Product, promotion, price, and distribution
Chapter 6. Role of people in services marketing
Chapter 7. Physical evidence of a service
Chapter 8. Service quality, measurement, and control
Chapter 9. Demand and supply management
Chapter 10. Marketing research in services marketing
Chapter 11. Management of the services marketing effort
Chapter 12. Service tax provisions
Appendix