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Textbook of marketing edited by Keith Blois.
Material type:
TextLanguage: English Publication details: 2000. New York : Oxford,Description: 658 pISBN: - 9780195687170
- 658.8 BLO/TEX
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NLUO | NLUO | 658.8 BLO/TEX (Browse shelf(Opens below)) | Available | 2528 |
Total holds: 0
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| 658.8 BHA/MAR Marketing of livestock and livestock products in India | 658.8 BHA/MAR Marketing of livestock and livestock products in India | 658.8 BHA/MAR Marketing of organic products | 658.8 BLO/TEX Textbook of marketing | 658.8 BOR/BES Personal marketing for professionals | 658.8 BUS/MAR Marketing power plays: | 658.8 CHA/CAS Case studies on managing in troubled times |
Table of contents:
Part 1. Customers, markets and marketing
Part 2. Understanding and assessing buyer behaviour
Part 3. The product offering
Part 4. Formulating and implementing marketing strategy
Part 5. Issues in marketing strategies
References
Index