Textbook of marketing (Record no. 2529)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 a 4500 |
| 005 - DATE & TIME | |
| control field | 20180105112459.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s2000 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9780195687170 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | BLO/TEX |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blois, Keith (Ed.) |
| 245 ## - TITLE STATEMENT | |
| Title | Textbook of marketing |
| Statement of responsibility, etc. | edited by Keith Blois. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2000. |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Oxford, |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 658 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>Part 1. Customers, markets and marketing<br/>Part 2. Understanding and assessing buyer behaviour<br/>Part 3. The product offering<br/>Part 4. Formulating and implementing marketing strategy<br/>Part 5. Issues in marketing strategies<br/>References<br/>Index |
| 650 ## - SUBJECT | |
| Subject | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NLUO | NLUO | 01/12/2014 | 658.8 BLO/TEX | 2528 | 30/05/2019 | 01/12/2014 | Book |