Textbook of marketing edited by Keith Blois.

By:

Blois, Keith (Ed.)

Material type: Text

TextLanguage: English Publication details: 2000. New York : Oxford,Description: 658 pISBN:

9780195687170

Subject(s):

Marketing

DDC classification:

658.8 BLO/TEX

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Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.8 BLO/TEX (Browse shelf(Opens below))	Available		2528

Total holds: 0

Table of contents:
Part 1. Customers, markets and marketing
Part 2. Understanding and assessing buyer behaviour
Part 3. The product offering
Part 4. Formulating and implementing marketing strategy
Part 5. Issues in marketing strategies
References
Index

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