Textbook of marketing
Blois, Keith (Ed.)
Textbook of marketing edited by Keith Blois. - New York : Oxford, 2000. - 658 p.
Table of contents:
Part 1. Customers, markets and marketing
Part 2. Understanding and assessing buyer behaviour
Part 3. The product offering
Part 4. Formulating and implementing marketing strategy
Part 5. Issues in marketing strategies
References
Index
9780195687170
Marketing.
658.8 / BLO/TEX
Textbook of marketing edited by Keith Blois. - New York : Oxford, 2000. - 658 p.
Table of contents:
Part 1. Customers, markets and marketing
Part 2. Understanding and assessing buyer behaviour
Part 3. The product offering
Part 4. Formulating and implementing marketing strategy
Part 5. Issues in marketing strategies
References
Index
9780195687170
Marketing.
658.8 / BLO/TEX