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Marketing strategies of general insurance companies by J. S. Banga
Material type:
TextLanguage: Publication details: New Delhi : Deep & Deep, 2011.Description: 181 pISBN: - 9788184503821
- 368.006 BAN/MAR
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NLUO | NLUO | 368.006 BAN/MAR (Browse shelf(Opens below)) | Available | 11368 |
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| 368 SEE/GEN General insurance (Vol. 1) | 368 SEE/GEN General insurance (Vol. 1) | 368 SEE/GEN General insurance (Vol. 1) | 368.006 BAN/MAR Marketing strategies of general insurance companies | 368.006 GOP/CRM CRM in insurance : | 368.006 GOP/CRM CRM in insurance : | 368.006 GOP/CRM CRM in insurance : |
Table of Contents:
Chapter 1. Introduction
Chapter 2. Regulatory Framework and Government Policy Perspective
Chapter 3. Pricing and Product Management Strategies of Insurance Companies
Chapter 4. Promotional and Distribution Strategies of General Insurance Companies
Chapter 5. Customers' Perceptions as to the Marketing of Insurance Products and Services
Chapter 6. Conclusions
Bibliography
Index