Marketing strategies of general insurance companies
Banga, J. S.
Marketing strategies of general insurance companies by J. S. Banga - New Delhi : Deep & Deep, 2011. - 181 p.
Table of Contents:
Chapter 1. Introduction
Chapter 2. Regulatory Framework and Government Policy Perspective
Chapter 3. Pricing and Product Management Strategies of Insurance Companies
Chapter 4. Promotional and Distribution Strategies of General Insurance Companies
Chapter 5. Customers' Perceptions as to the Marketing of Insurance Products and Services
Chapter 6. Conclusions
Bibliography
Index
9788184503821
Insurance Companies--India.
368.006 / BAN/MAR
Marketing strategies of general insurance companies by J. S. Banga - New Delhi : Deep & Deep, 2011. - 181 p.
Table of Contents:
Chapter 1. Introduction
Chapter 2. Regulatory Framework and Government Policy Perspective
Chapter 3. Pricing and Product Management Strategies of Insurance Companies
Chapter 4. Promotional and Distribution Strategies of General Insurance Companies
Chapter 5. Customers' Perceptions as to the Marketing of Insurance Products and Services
Chapter 6. Conclusions
Bibliography
Index
9788184503821
Insurance Companies--India.
368.006 / BAN/MAR