Marketing strategies of general insurance companies (Record no. 11409)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00916nam a2200193 a 4500 |
| 005 - DATE & TIME | |
| control field | 20161003133235.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s2011 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788184503821 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | |
| 082 ## - DDC NUMBER | |
| Classification number | 368.006 |
| Book Number | BAN/MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Banga, J. S. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing strategies of general insurance companies |
| Statement of responsibility, etc. | by J. S. Banga |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Deep & Deep, |
| Date of publication, distribution, etc | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 181 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents:<br/>Chapter 1. Introduction<br/>Chapter 2. Regulatory Framework and Government Policy Perspective<br/>Chapter 3. Pricing and Product Management Strategies of Insurance Companies<br/>Chapter 4. Promotional and Distribution Strategies of General Insurance Companies<br/>Chapter 5. Customers' Perceptions as to the Marketing of Insurance Products and Services<br/>Chapter 6. Conclusions<br/>Bibliography <br/>Index |
| 650 ## - SUBJECT | |
| Subject | Insurance Companies--India. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NLUO | NLUO | 01/12/2014 | 368.006 BAN/MAR | 11368 | 22/05/2018 | 01/12/2014 | Book |