Marketing strategies of general insurance companies by J. S. Banga
Material type: TextLanguage: Publication details: New Delhi : Deep & Deep, 2011.Description: 181 pISBN:- 9788184503821
- 368.006 BAN/MAR
Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Book | NLUO | NLUO | 368.006 BAN/MAR (Browse shelf(Opens below)) | Available | 11368 |
Total holds: 0
Table of Contents:
Chapter 1. Introduction
Chapter 2. Regulatory Framework and Government Policy Perspective
Chapter 3. Pricing and Product Management Strategies of Insurance Companies
Chapter 4. Promotional and Distribution Strategies of General Insurance Companies
Chapter 5. Customers' Perceptions as to the Marketing of Insurance Products and Services
Chapter 6. Conclusions
Bibliography
Index