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Marketing strategies of general insurance companies by J. S. Banga

By: Material type: TextTextLanguage: Publication details: New Delhi : Deep & Deep, 2011.Description: 181 pISBN:
  • 9788184503821
Subject(s): DDC classification:
  • 368.006 BAN/MAR
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Holdings
Item type Current library Home library Call number Status Date due Barcode Item holds
Book Book NLUO NLUO 368.006 BAN/MAR (Browse shelf(Opens below)) Available 11368
Total holds: 0

Table of Contents:
Chapter 1. Introduction
Chapter 2. Regulatory Framework and Government Policy Perspective
Chapter 3. Pricing and Product Management Strategies of Insurance Companies
Chapter 4. Promotional and Distribution Strategies of General Insurance Companies
Chapter 5. Customers' Perceptions as to the Marketing of Insurance Products and Services
Chapter 6. Conclusions
Bibliography
Index

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