Effective advertising : understanding when, how and why advertising works by Gerard J. Tellis.

By:

Tellis, Gerard J

Material type: Text

TextLanguage: English Publication details: New Delhi : Response books, 2004.Description: 201 pISBN:

9788178293707

Subject(s):

Advertising

DDC classification:

659.1 TEL/EFF

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Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	659.1 TEL/EFF (Browse shelf(Opens below))	Available		8486

Total holds: 0

Table of Contents :
Part 1. Understanding advertisement
Part 2. Finding form market studies : when and how much advertising works
Part 3. Finding form experimental studies : how and why advertising works
Index

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