Effective advertising : (Record no. 8511)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00431nam a2200181 a 4500 |
| 005 - DATE & TIME | |
| control field | 20181029125439.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s2004 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788178293707 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 |
| Book Number | TEL/EFF |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tellis, Gerard J. |
| 245 ## - TITLE STATEMENT | |
| Title | Effective advertising : |
| Sub Title | understanding when, how and why advertising works |
| Statement of responsibility, etc. | by Gerard J. Tellis. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Response books, |
| Date of publication, distribution, etc | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 201 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents :<br/>Part 1. Understanding advertisement<br/>Part 2. Finding form market studies : when and how much advertising works<br/>Part 3. Finding form experimental studies : how and why advertising works<br/>Index<br/> |
| 650 ## - SUBJECT | |
| Subject | Advertising. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NLUO | NLUO | 01/12/2014 | 1 | 659.1 TEL/EFF | 8486 | 08/11/2018 | 08/11/2018 | 01/12/2014 | Book |