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Effective advertising :

Tellis, Gerard J.

Effective advertising : understanding when, how and why advertising works by Gerard J. Tellis. - New Delhi : Response books, 2004. - 201 p.

Table of Contents :
Part 1. Understanding advertisement
Part 2. Finding form market studies : when and how much advertising works
Part 3. Finding form experimental studies : how and why advertising works
Index

ISBN: 9788178293707

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 659.1 / TEL/EFF

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