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Consumer behavior : implications for marketing strategies edited by G. Radha Krishna.

By: Material type: TextTextLanguage: English Publication details: Hyderabad : ICFAI, 2004.Description: 215 pISBN:
  • 81788140448
Subject(s): DDC classification:
  • 658.8342  KRI/CON
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Holdings
Item type Current library Home library Call number Status Date due Barcode Item holds
Book Book NLUO NLUO 658.8342 KRI/CON (Browse shelf(Opens below)) Available 5344
Book Book NLUO NLUO 658.8342 KRI/CON (Browse shelf(Opens below)) Available 5345
Total holds: 0

Table of contents:
Section 1. Understanding consumer behavior
Section 2. Consumer behavior applications
Bibliography
Index

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