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1.
Managing 4ps of FMCG marketing: an introduction edited by Pramod Rao and Ravikant S Wawge. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2007
Availability: Items available for loan: NLUO (2)Call number: 658.81 RAO/MAN, ...

2.
Radio as an advertising medium : riding the wave edited by Pramod Rao and Ravikant S Wawge. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2007
Availability: Items available for loan: NLUO (3)Call number: 659.142 RAO/PAD , ...

3.
Public relations and media : concepts and cases edited by Pramod Rao, Ravikant S Wawge and Kalyani Gohokar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2008
Availability: Items available for loan: NLUO (3)Call number: 659.2 RAO/PUB , ...

4.
Culture Shock by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language:
Publication details: Hyderabad : ICFAI, 2008
Availability: Items available for loan: NLUO (2)Call number: 303.482 WAW/CUL , ...

5.
Executive Coaching and Mentoring edtied by Ravikant S. Wawge. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language:
Publication details: Hyderabad : ICFAI university press, 2008
Availability: Items available for loan: NLUO (2)Call number: 658.3124 WAW/EXE, ...

6.
Managing emotional appeal in advertising : concepts and cases edited by Pramod Rao and Ravikant S Wawge. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2008
Availability: Items available for loan: NLUO (2)Call number: 659.1 RAO/MAN , ...

7.
Strategy implementation for business acceleration edited by Pramod Rao and Ravikant S. Wawge. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language:
Publication details: Hyderabad : ICFAI, 2007
Availability: Items available for loan: NLUO (3)Call number: 658.401 RAO/STR , ...

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