Managing 4ps of FMCG marketing: an introduction edited by Pramod Rao and Ravikant S Wawge.
Material type: TextLanguage: English Publication details: Hyderabad : ICFAI, 2007.Description: 220 pISBN:- 9788131411803
- 658.81 RAO/MAN
Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Book | NLUO | NLUO | 658.81 RAO/MAN (Browse shelf(Opens below)) | Available | 3066 | |||
Book | NLUO | NLUO | 658.81 RAO/MAN (Browse shelf(Opens below)) | Available | 3067 |
Total holds: 0
Table of contents:
Section 1. Concepts
Section 2. Case studies
Index