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Managing 4ps of FMCG marketing: an introduction edited by Pramod Rao and Ravikant S Wawge.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Hyderabad : ICFAI, 2007.Description: 220 pISBN:
  • 9788131411803
Subject(s): DDC classification:
  • 658.81 RAO/MAN
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Holdings
Item type Current library Home library Call number Status Date due Barcode Item holds
Book Book NLUO NLUO 658.81 RAO/MAN (Browse shelf(Opens below)) Available 3066
Book Book NLUO NLUO 658.81 RAO/MAN (Browse shelf(Opens below)) Available 3067
Total holds: 0

Table of contents:
Section 1. Concepts
Section 2. Case studies
Index

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