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Managing 4ps of FMCG marketing:

Rao, Pramod (Ed.)

Managing 4ps of FMCG marketing: an introduction edited by Pramod Rao and Ravikant S Wawge. - Hyderabad : ICFAI, 2007. - 220 p.

Table of contents:
Section 1. Concepts
Section 2. Case studies
Index

ISBN: 9788131411803

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.81 / RAO/MAN

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