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241.
Research for marketing decisions by Paul E. Green, Donald S. Tull and Gerald Albaum. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice hall of India, 2006
Availability: Items available for loan: NLUO (1)Call number: 658.83 GRE/RES .

242.
Brand positioning : strategies for competitive advantage by Subroto Sengupta. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill, 2005
Availability: Items available for loan: NLUO (3)Call number: 658.827 SEN/BRA, ...

243.
Personal marketing for professionals by Allan Boress and Michael Cummings. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Macmillan, 2005
Availability: Items available for loan: NLUO (1)Call number: 658.8 BOR/BES .

244.
Global marketing : foreign entry, local marketing, and global management by Johny K. Johansson. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill, 2008
Availability: Items available for loan: NLUO (2)Call number: 658.84 JOH/GLO, ...

245.
Collaborative commerce: an introduction by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language:
Publication details: Hyderabad Magnus school of business 2006
Availability: Items available for loan: NLUO (3)Call number: 658.872 JAI/COL, ...

246.
New sales manager : challenges for the 21st century by Walter Vieira. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Response books, 2007
Availability: Items available for loan: NLUO (2)Call number: 658.81 VIE/NEW, ...

247.
Customer loyalty : concepts and cases edited by Shyam Sunder Kambhammettu. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderbad : Magnus school of business, 2005
Availability: Items available for loan: NLUO (1)Call number: 658.812 KAM/CUS .

248.
Customer relationship management : the foundation of contemporary marketing strategy by Roger J. Baran, Roger J. Galka and Daniel P. Strunk. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NewDelhi : Cengage learning, 2008
Availability: Items available for loan: NLUO (1)Call number: 658.812 BAR/CUS .

249.
Long tail: how endless choice is creating unlimited demand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language:
Publication details: UK Random house business books 2006
Availability: Items available for loan: NLUO (1)Call number: 658.802 AND/LON .

250.
E-enterprise by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language:
Publication details: UK Cambridge university press 2000
Availability: Items available for loan: NLUO (1)Call number: 658.84 HOQ/E .

251.
Stratagem : cases on retail, products, services, and trends by Meenakshi Radhakrishnan-Swami.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill, 2007
Availability: Items available for loan: NLUO (1)Call number: 658.8 RAD/STR .

252.
Competitive strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language:
Publication details: NewYork Free press 2004
Availability: Items available for loan: NLUO (1)Call number: 658.802 POR//COM .

253.
Walsmart by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language:
Publication details: New Delhi Tata McGraw Hill 2007
Availability: Items available for loan: NLUO (1)Call number: 658.879 MAR/WAL .

254.
Out of the box marketing by David Abingdon. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Viva, 2006
Availability: Items available for loan: NLUO (1)Call number: 658.8 ABI/OUT.

255.
Consumer behaviour : applications in marketing by Robert East, Malcom Wright and Marc Vanhuele. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Sage, 2009
Availability: Items available for loan: NLUO (1)Call number: 658.8342 EAS/CON.

256.
Steal these ideas!: marketing secrets that make you a star by Steve Cone. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi: Viva, 2007
Availability: Items available for loan: NLUO (1)Call number: 658.8 CON/STE .

257.
Global marketing management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language:
Publication details: Oxford O.U.P. 2009
Availability: Items available for loan: NLUO (1)Call number: 658.84 LEE/GLO .

258.
Services marketing : people, technology, strategy by Jochen Wirtz, Christopher Lovelock and Jayanta Chatterjee. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi: Pearson, 2011
Availability: Items available for loan: NLUO (1)Call number: 658.8 LOV/SER .

259.
Schmitthoffs export trade : the law and practice of international trade by C. Murray, D. Holloway and D. Timson-Hunt. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language:
Publication details: London : Sweet & Maxwell, 2007
Availability: Items available for loan: NLUO (1)Call number: 343.0878 MUR/SCH.

260.
Business India
Material type: Continuing resource Continuing resource; Format: print
Language:
Publication details: Mumbai : Business India.
Availability: No items available.

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