Brand positioning : strategies for competitive advantage by Subroto Sengupta.

By:

Sengupta, Subroto

Material type: Text

TextLanguage: English Publication details: New Delhi : Tata McGraw Hill, 2005.Edition: 2nd edDescription: 297 pISBN:

9780070581593

Subject(s):

Marketing

DDC classification:

658.827 SEN/BRA

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Holdings ( 3 )
Title notes ( 1 )

Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Book	NLUO	NLUO	658.827 SEN/BRA (Browse shelf(Opens below))	Available	6993
Book	NLUO	NLUO	658.827 SEN/BRA (Browse shelf(Opens below))	Available	6994
Book	NLUO	NLUO	658.827 SEN/BRA (Browse shelf(Opens below))	Available	6995

Total holds: 0

Table of contents:
Chapter 1. The Positioning Concept: Definitions and Illustrations Chapter 2. Positioning: Of What Stuff Is It Made?
Chapter 3. Positioning is Rooted in Product Features-Or is it?
Chapter 4. The Pursuit of Differential Advantage: Strategies for Competitive Advantage
Chapter 5. Symbols by Which We Live and Buy
Chapter 6. Positioning Successes - Case Studies
Chapter 7. A Fresh Look at Advertising Objectives
Chapter 8. Positioning Through Celebrity Endorsement
Chapter 9. Celebrity Endorsement
Chapter 10. Stretch Your Brand - But Watch Its Limits
Appendix
Index

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