Brand positioning : (Record no. 6995)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00489nam a2200193 a 4500 |
| 005 - DATE & TIME | |
| control field | 20180221114226.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s2005 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9780070581593 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.827 |
| Book Number | SEN/BRA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sengupta, Subroto |
| 245 ## - TITLE STATEMENT | |
| Title | Brand positioning : |
| Sub Title | strategies for competitive advantage |
| Statement of responsibility, etc. | by Subroto Sengupta. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Tata McGraw Hill, |
| Date of publication, distribution, etc | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 297 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>Chapter 1. The Positioning Concept: Definitions and Illustrations Chapter 2. Positioning: Of What Stuff Is It Made? <br/>Chapter 3. Positioning is Rooted in Product Features-Or is it? <br/>Chapter 4. The Pursuit of Differential Advantage: Strategies for Competitive Advantage <br/>Chapter 5. Symbols by Which We Live and Buy <br/>Chapter 6. Positioning Successes - Case Studies <br/>Chapter 7. A Fresh Look at Advertising Objectives <br/>Chapter 8. Positioning Through Celebrity Endorsement <br/>Chapter 9. Celebrity Endorsement <br/>Chapter 10. Stretch Your Brand - But Watch Its Limits<br/>Appendix<br/>Index |
| 650 ## - SUBJECT | |
| Subject | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type | Koha date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NLUO | NLUO | 01/12/2014 | 658.827 SEN/BRA | 6993 | 22/05/2018 | 01/12/2014 | Book | ||||||
| NLUO | NLUO | 01/12/2014 | 658.827 SEN/BRA | 6994 | 22/05/2018 | 01/12/2014 | Book | ||||||
| NLUO | NLUO | 01/12/2014 | 1 | 658.827 SEN/BRA | 6995 | 31/07/2023 | 01/12/2014 | Book | 31/07/2023 |