Image from Amazon.com
Effective advertising : understanding when, how and why advertising works by Gerard J. Tellis.
Material type:
TextLanguage: English Publication details: New Delhi : Response books, 2004.Description: 201 pISBN: - 9788178293707
- 659.1 TEL/EFF
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
Book
|
NLUO | NLUO | 659.1 TEL/EFF (Browse shelf(Opens below)) | Available | 8486 |
Total holds: 0
Browsing NLUO shelves Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 659.1 SUR/ICF Icfai university press on effective advertising | 659.1 SUR/ICF Icfai university press on effective advertising | 659.1 SUR/ICF Icfai university press on effective advertising | 659.1 TEL/EFF Effective advertising : | 659.1 TIW/UNC UN common sense of advertising | 659.1 WEL/ADV Advertising: principles and practice | 659.1 WEL/ADV Advertising: principles and practice |
Table of Contents :
Part 1. Understanding advertisement
Part 2. Finding form market studies : when and how much advertising works
Part 3. Finding form experimental studies : how and why advertising works
Index