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Advertising and publicity by N.P. Agarwal, R.K. Tailor and Sunita Agarwal.
Material type:
TextLanguage: English Publication details: Jaipur : Prateeksha Pub., 2009.Description: 363 pISBN: - 9788185819204
- 659.1 AGA/ADV
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NLUO | NLUO | 659.1 AGA/ADV (Browse shelf(Opens below)) | Available | 7866 |
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| 658.88 KUM/CRE Credit risk managenent | 6580827 KRI/BRA Brand Building : | 659 SUB/NEW New world of accounting : | 659.1 AGA/ADV Advertising and publicity | 659.1 BAT/ADV Advertising management | 659.1 BHA/ADV Advertising and marketing in rural India : | 659.1 BHA/ADV Advertising and marketing in rural India |
Table of Contents :
Chapter 1. Media of advertising
Chapter 2. Area of advertising
Chapter 3. Process costing
Chapter 4. Project decision
Chapter 5. Fund flow statement
Chapter 6. Cash flow statement
Chapter 7. Budgetary control
Chapter 8. Government assistance to industries
Chapter 9. Strategic management control system
Chapter 10. Corporate performance appraisal