Brand positioning : strategies for competitive advantage by Subroto Sengupta.
Material type:
TextLanguage: English Publication details: New Delhi : Tata McGraw Hill, 2005.Edition: 2nd edDescription: 297 pISBN: - 9780070581593
- 658.827 SEN/BRA
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
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NLUO | NLUO | 658.827 SEN/BRA (Browse shelf(Opens below)) | Available | 6993 | |||
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Book
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NLUO | NLUO | 658.827 SEN/BRA (Browse shelf(Opens below)) | Available | 6994 | |||
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Book
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NLUO | NLUO | 658.827 SEN/BRA (Browse shelf(Opens below)) | Available | 6995 |
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| 658.827 SAN/PER Personal branding : | 658.827 SEN/BRA Brand positioning : | 658.827 SEN/BRA Brand positioning : | 658.827 SEN/BRA Brand positioning : | 658.827 SHA/BRA Brand management : | 658.827 SHA/BRA Brand management : | 658.827 SHE/BRA Brand Extensions |
Table of contents:
Chapter 1. The Positioning Concept: Definitions and Illustrations Chapter 2. Positioning: Of What Stuff Is It Made?
Chapter 3. Positioning is Rooted in Product Features-Or is it?
Chapter 4. The Pursuit of Differential Advantage: Strategies for Competitive Advantage
Chapter 5. Symbols by Which We Live and Buy
Chapter 6. Positioning Successes - Case Studies
Chapter 7. A Fresh Look at Advertising Objectives
Chapter 8. Positioning Through Celebrity Endorsement
Chapter 9. Celebrity Endorsement
Chapter 10. Stretch Your Brand - But Watch Its Limits
Appendix
Index