Industrial marketing by P. K. Ghosh.
Material type:
TextLanguage: English Publication details: India : Oxford university press, 2006.Description: 568 pISBN: - 9780195677942
- 658.8 GHO/IND
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NLUO | NLUO | 658.8 GHO/IND (Browse shelf(Opens below)) | Available | 6972 | |||
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Book
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NLUO | NLUO | 658.8 GHO/IND (Browse shelf(Opens below)) | Available | 6973 |
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| 658.8 GHO/CAU Cause related marketing: | 658.8 GHO/CAU Cause related marketing: | 658.8 GHO/IND Industrial marketing | 658.8 GHO/IND Industrial marketing | 658.8 GIL/SER Services marketing and management | 658.8 GOP/VIR Viral marketing : | 658.8 GOP/VIR Viral marketing : |
Table of contents:
Chapter 1. Introduction to industrial marketing management
Chapter 2. Integrated business development
Chapter 3. Relevant models on industrial buyer behaviour
Chapter 4. Implications of industrial buyer behaviour models
Chapter 5. Industrial market segmentation
Chapter 6. Pricing of industrial products and services
Chapter 7. Distribution of industrial products and services
Chapter 8. Role of personal selling in Industrial marketing
Chapter 9. Customer satisfaction, loyalty and retention
Chapter 10. Industrial marketing research
Chapter 11. Standard industrial products and services
Chapter 12. Fabricated industrial products
Chapter 13. Capital equipment and services
Chapter 14. Business-to-business marketing
References
Index