Industrial marketing by P. K. Ghosh.

By:

Ghosh, P. K

Material type: Text

TextLanguage: English Publication details: India : Oxford university press, 2006.Description: 568 pISBN:

9780195677942

Subject(s):

Marketing

DDC classification:

658.8 GHO/IND

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Holdings ( 2 )
Title notes ( 1 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.8 GHO/IND (Browse shelf(Opens below))	Available		6972
Book	NLUO	NLUO	658.8 GHO/IND (Browse shelf(Opens below))	Available		6973

Total holds: 0

Table of contents:
Chapter 1. Introduction to industrial marketing management
Chapter 2. Integrated business development
Chapter 3. Relevant models on industrial buyer behaviour
Chapter 4. Implications of industrial buyer behaviour models
Chapter 5. Industrial market segmentation
Chapter 6. Pricing of industrial products and services
Chapter 7. Distribution of industrial products and services
Chapter 8. Role of personal selling in Industrial marketing
Chapter 9. Customer satisfaction, loyalty and retention
Chapter 10. Industrial marketing research
Chapter 11. Standard industrial products and services
Chapter 12. Fabricated industrial products
Chapter 13. Capital equipment and services
Chapter 14. Business-to-business marketing
References
Index

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