Industrial marketing (Record no. 6974)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00428nam a2200181 a 4500 |
| 005 - DATE & TIME | |
| control field | 20180105113434.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s2006 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9780195677942 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | GHO/IND |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ghosh, P. K. |
| 245 ## - TITLE STATEMENT | |
| Title | Industrial marketing |
| Statement of responsibility, etc. | by P. K. Ghosh. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | India : |
| Name of publisher, distributor, etc | Oxford university press, |
| Date of publication, distribution, etc | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 568 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>Chapter 1. Introduction to industrial marketing management<br/>Chapter 2. Integrated business development<br/>Chapter 3. Relevant models on industrial buyer behaviour<br/>Chapter 4. Implications of industrial buyer behaviour models<br/>Chapter 5. Industrial market segmentation<br/>Chapter 6. Pricing of industrial products and services<br/>Chapter 7. Distribution of industrial products and services<br/>Chapter 8. Role of personal selling in Industrial marketing<br/>Chapter 9. Customer satisfaction, loyalty and retention<br/>Chapter 10. Industrial marketing research<br/>Chapter 11. Standard industrial products and services<br/>Chapter 12. Fabricated industrial products<br/>Chapter 13. Capital equipment and services<br/>Chapter 14. Business-to-business marketing<br/>References<br/>Index |
| 650 ## - SUBJECT | |
| Subject | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NLUO | NLUO | 01/12/2014 | 658.8 GHO/IND | 6972 | 22/05/2018 | 01/12/2014 | Book | |||||
| NLUO | NLUO | 01/12/2014 | 658.8 GHO/IND | 6973 | 22/05/2018 | 01/12/2014 | Book |