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Marketing management : comprehensive text, best practices and corporate insights by Arun Kumar & N. Meenakshi.
Material type:
TextLanguage: English Publication details: New Delhi : Vikas, 2006.Description: 864 pISBN: - 9788125920625
- 658.8 KUM/MAR
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
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NLUO | NLUO | 658.8 KUM/MAR (Browse shelf(Opens below)) | Available | 6908 | |||
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NLUO | NLUO | 658.8 KUM/MAR (Browse shelf(Opens below)) | Available | 6909 |
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| 658.8 KRI/MAR Marketing of insurance services in India | 658.8 KRI/MAR Marketing for social change: | 658.8 KRI/MAR Marketing for social change: | 658.8 KUM/MAR Marketing management : | 658.8 KUM/MAR Marketing management : | 658.8 KUM/NIC Niche marketing : | 658.8 KUM/NIC Niche marketing : |
Table of contents:
Section 1. Foundations of marketing
Section 2. Selection of markets
Section 3. Product decisions
Section 4. Pricing decisions
Section 5. Distribution decisions
Section 6. Communication decisions
Section 7. Impact of competition on strategy
Section 8. Reaching consumers directly
Section 9. Analyzing markets
Section 10. Case studies
Bibliography
Index