Marketing management :
Kumar, Arun
Marketing management : comprehensive text, best practices and corporate insights by Arun Kumar & N. Meenakshi. - New Delhi : Vikas, 2006. - 864 p.
Table of contents:
Section 1. Foundations of marketing
Section 2. Selection of markets
Section 3. Product decisions
Section 4. Pricing decisions
Section 5. Distribution decisions
Section 6. Communication decisions
Section 7. Impact of competition on strategy
Section 8. Reaching consumers directly
Section 9. Analyzing markets
Section 10. Case studies
Bibliography
Index
9788125920625
Marketing--Management.
658.8 / KUM/MAR
Marketing management : comprehensive text, best practices and corporate insights by Arun Kumar & N. Meenakshi. - New Delhi : Vikas, 2006. - 864 p.
Table of contents:
Section 1. Foundations of marketing
Section 2. Selection of markets
Section 3. Product decisions
Section 4. Pricing decisions
Section 5. Distribution decisions
Section 6. Communication decisions
Section 7. Impact of competition on strategy
Section 8. Reaching consumers directly
Section 9. Analyzing markets
Section 10. Case studies
Bibliography
Index
9788125920625
Marketing--Management.
658.8 / KUM/MAR