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Marketing management :

Kumar, Arun

Marketing management : comprehensive text, best practices and corporate insights by Arun Kumar & N. Meenakshi. - New Delhi : Vikas, 2006. - 864 p.

Table of contents:
Section 1. Foundations of marketing
Section 2. Selection of markets
Section 3. Product decisions
Section 4. Pricing decisions
Section 5. Distribution decisions
Section 6. Communication decisions
Section 7. Impact of competition on strategy
Section 8. Reaching consumers directly
Section 9. Analyzing markets
Section 10. Case studies
Bibliography
Index

ISBN: 9788125920625

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8 / KUM/MAR

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