Marketing management : comprehensive text, best practices and corporate insights by Arun Kumar & N. Meenakshi.

By:

Kumar, Arun

Contributor(s):

Meenakshi, N

Material type: Text

TextLanguage: English Publication details: New Delhi : Vikas, 2006.Description: 864 pISBN:

9788125920625

Subject(s):

Marketing--Management

DDC classification:

658.8 KUM/MAR

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Holdings ( 2 )
Title notes ( 1 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.8 KUM/MAR (Browse shelf(Opens below))	Available		6908
Book	NLUO	NLUO	658.8 KUM/MAR (Browse shelf(Opens below))	Available		6909

Total holds: 0

Table of contents:
Section 1. Foundations of marketing
Section 2. Selection of markets
Section 3. Product decisions
Section 4. Pricing decisions
Section 5. Distribution decisions
Section 6. Communication decisions
Section 7. Impact of competition on strategy
Section 8. Reaching consumers directly
Section 9. Analyzing markets
Section 10. Case studies
Bibliography
Index

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