Creative marketing for SMEs by Ian Fillis.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2005.Description: 162 pISBN: - 8178814870
- 658.8 FIL/CRE
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
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NLUO | NLUO | 658.8 FIL/CRE (Browse shelf(Opens below)) | Available | 6786 | |||
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Book
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NLUO | NLUO | 658.8 FIL/CRE (Browse shelf(Opens below)) | Available | 6787 |
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| 658.8 DWY/BUS Business marketing : | 658.8 DWY/BUS Business marketing : | 658.8 EAS/MAR Marketing research : | 658.8 FIL/CRE Creative marketing for SMEs | 658.8 FIL/CRE Creative marketing for SMEs | 658.8 FOR/MAR Marketing for non marketing managers | 658.8 FOR/MAR Marketing for non marketing managers |
Table of Contents:
Chapter 1. Post millennial meanderings on the culture of creativity
Chapter 2. Modelling and measuring creativity at the marketing/ entrepreneurship interface
Chapter 3. Being creative at the marketing/ entrepreneurship interface: lessons from the art industry
Chapter 4. An Andalusian dog or a rising star? creativity and the marketing/ entrepreneurship interface
Chapter 5. Creative marketing and the art organization: what can the art offer?
Chapter 6. Small firm marketing theory and practice: insights from the outside
Chapter 7. Internationalization process of the craft microenterprise
Chapter 8. Biographical research as insight into smaller firm marketing theory generation
Chapter 9. E-business development in the smaller firm
Chapter 10. Conclusion
Index