Creative marketing for SMEs (Record no. 6788)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00418nam a2200181 a 4500 |
| 005 - DATE & TIME | |
| control field | 20170731113450.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s2005 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 8178814870 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | FIL/CRE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fillis, Ian |
| 245 ## - TITLE STATEMENT | |
| Title | Creative marketing for SMEs |
| Statement of responsibility, etc. | by Ian Fillis. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hyderabad : |
| Name of publisher, distributor, etc | ICFAI, |
| Date of publication, distribution, etc | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 162 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents:<br/>Chapter 1. Post millennial meanderings on the culture of creativity<br/>Chapter 2. Modelling and measuring creativity at the marketing/ entrepreneurship interface<br/>Chapter 3. Being creative at the marketing/ entrepreneurship interface: lessons from the art industry<br/>Chapter 4. An Andalusian dog or a rising star? creativity and the marketing/ entrepreneurship interface<br/>Chapter 5. Creative marketing and the art organization: what can the art offer?<br/>Chapter 6. Small firm marketing theory and practice: insights from the outside<br/>Chapter 7. Internationalization process of the craft microenterprise<br/>Chapter 8. Biographical research as insight into smaller firm marketing theory generation<br/>Chapter 9. E-business development in the smaller firm<br/>Chapter 10. Conclusion<br/>Index<br/><br/> |
| 650 ## - SUBJECT | |
| Subject | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NLUO | NLUO | 01/12/2014 | 658.8 FIL/CRE | 6786 | 22/05/2018 | 01/12/2014 | Book | |||||
| NLUO | NLUO | 01/12/2014 | 658.8 FIL/CRE | 6787 | 22/05/2018 | 01/12/2014 | Book |