Creative marketing for SMEs
Fillis, Ian
Creative marketing for SMEs by Ian Fillis. - Hyderabad : ICFAI, 2005. - 162 p.
Table of Contents:
Chapter 1. Post millennial meanderings on the culture of creativity
Chapter 2. Modelling and measuring creativity at the marketing/ entrepreneurship interface
Chapter 3. Being creative at the marketing/ entrepreneurship interface: lessons from the art industry
Chapter 4. An Andalusian dog or a rising star? creativity and the marketing/ entrepreneurship interface
Chapter 5. Creative marketing and the art organization: what can the art offer?
Chapter 6. Small firm marketing theory and practice: insights from the outside
Chapter 7. Internationalization process of the craft microenterprise
Chapter 8. Biographical research as insight into smaller firm marketing theory generation
Chapter 9. E-business development in the smaller firm
Chapter 10. Conclusion
Index
8178814870
Marketing.
658.8 / FIL/CRE
Creative marketing for SMEs by Ian Fillis. - Hyderabad : ICFAI, 2005. - 162 p.
Table of Contents:
Chapter 1. Post millennial meanderings on the culture of creativity
Chapter 2. Modelling and measuring creativity at the marketing/ entrepreneurship interface
Chapter 3. Being creative at the marketing/ entrepreneurship interface: lessons from the art industry
Chapter 4. An Andalusian dog or a rising star? creativity and the marketing/ entrepreneurship interface
Chapter 5. Creative marketing and the art organization: what can the art offer?
Chapter 6. Small firm marketing theory and practice: insights from the outside
Chapter 7. Internationalization process of the craft microenterprise
Chapter 8. Biographical research as insight into smaller firm marketing theory generation
Chapter 9. E-business development in the smaller firm
Chapter 10. Conclusion
Index
8178814870
Marketing.
658.8 / FIL/CRE