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Successful promotions build successful brands edited by Pran K. Choudhury.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2006.Description: 133 pISBN: - 9788173715709
- 658.827 CHO/SUS
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NLUO | NLUO | 658.827 CHO/SUS (Browse shelf(Opens below)) | Available | 6461 |
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| 658.827 CHA/BRA Brands and firebrands : | 658.827 CHA/TOT Total brand management : | 658.827 CHA/TOT Total brand management : | 658.827 CHO/SUS Successful promotions build successful brands | 658.827 DAS/NEW New age branding : | 658.827 DAS/NEW New age branding : | 658.827 DAS/NEW New age branding : |
Table of Contents :
Chapter 1. Introducing a new brand
Chapter 2. Introducing multinational brands into India
Chapter 3. Revamping brands through promotions
Chapter 4. Enhancing brand values through promotions
Chapter 5. Converting a commodity into a brand
Chapter 6. Reclaiming leadership positions
Chapter 7. Enhancing the strength of well-known brands in innovative ways
Chapter 8. Enhancing the strength of a company as a brand