Successful promotions build successful brands
Choudhury, Pran K. (Ed.)
Successful promotions build successful brands edited by Pran K. Choudhury. - Hyderabad : ICFAI, 2006. - 133 p.
Table of Contents :
Chapter 1. Introducing a new brand
Chapter 2. Introducing multinational brands into India
Chapter 3. Revamping brands through promotions
Chapter 4. Enhancing brand values through promotions
Chapter 5. Converting a commodity into a brand
Chapter 6. Reclaiming leadership positions
Chapter 7. Enhancing the strength of well-known brands in innovative ways
Chapter 8. Enhancing the strength of a company as a brand
9788173715709
Sales promotion.
658.827 / CHO/SUS
Successful promotions build successful brands edited by Pran K. Choudhury. - Hyderabad : ICFAI, 2006. - 133 p.
Table of Contents :
Chapter 1. Introducing a new brand
Chapter 2. Introducing multinational brands into India
Chapter 3. Revamping brands through promotions
Chapter 4. Enhancing brand values through promotions
Chapter 5. Converting a commodity into a brand
Chapter 6. Reclaiming leadership positions
Chapter 7. Enhancing the strength of well-known brands in innovative ways
Chapter 8. Enhancing the strength of a company as a brand
9788173715709
Sales promotion.
658.827 / CHO/SUS