Successful promotions build successful brands (Record no. 6462)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00398nam a2200157 a 4500 |
| 005 - DATE & TIME | |
| control field | 20180219105955.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s2006 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788173715709 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.827 |
| Book Number | CHO/SUS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Choudhury, Pran K. (Ed.) |
| 245 ## - TITLE STATEMENT | |
| Title | Successful promotions build successful brands |
| Statement of responsibility, etc. | edited by Pran K. Choudhury. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hyderabad : |
| Name of publisher, distributor, etc | ICFAI, |
| Date of publication, distribution, etc | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 133 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents :<br/>Chapter 1. Introducing a new brand<br/>Chapter 2. Introducing multinational brands into India<br/>Chapter 3. Revamping brands through promotions<br/>Chapter 4. Enhancing brand values through promotions<br/>Chapter 5. Converting a commodity into a brand <br/>Chapter 6. Reclaiming leadership positions<br/>Chapter 7. Enhancing the strength of well-known brands in innovative ways<br/>Chapter 8. Enhancing the strength of a company as a brand<br/> |
| 650 ## - SUBJECT | |
| Subject | Sales promotion. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | NLUO | NLUO | 01/12/2014 | 658.827 CHO/SUS | 6461 | 22/05/2018 | 01/12/2014 | Book |