Measuring marketing performance edited by Shyam Sunder Kambhammettu.

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Material type: Text

TextLanguage: English Publication details: Hyderabad : ICFAI, 2005.Description: 195 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.8 KAM/MEA (Browse shelf(Opens below))	Available		6149

Total holds: 0

Table of contents:
Section 1. Concepts
Section 2. Measuring marketing investments