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Measuring marketing performance

Kambhammettu, Shyam Sunder (Ed.)

Measuring marketing performance edited by Shyam Sunder Kambhammettu. - Hyderabad : ICFAI, 2005. - 195 p.

Table of contents:
Section 1. Concepts
Section 2. Measuring marketing investments

ISBN: 9788189333195

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / KAM/MEA

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