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Measuring marketing performance (Record no. 6150)

MARC details
000 -LEADER
fixed length control field 00446nam a2200181 a 4500
005 - DATE & TIME
control field 20170920155024.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141201s2005 xx 000 0 und d
020 ## - ISBN
International Standard Book Number 9788189333195
040 ## - CATALOGING SOURCE
Original cataloging agency NLUO
041 ## - LANGUAGE
Language English
082 ## - DDC NUMBER
Classification number 658.8
Book Number KAM/MEA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kambhammettu, Shyam Sunder (Ed.)
245 ## - TITLE STATEMENT
Title Measuring marketing performance
Statement of responsibility, etc. edited by Shyam Sunder Kambhammettu.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hyderabad :
Name of publisher, distributor, etc ICFAI,
Date of publication, distribution, etc 2005.
300 ## - PHYSICAL DESCRIPTION
Pages 195 p.
500 ## - GENERAL NOTE
General note Table of contents:<br/>Section 1. Concepts<br/>Section 2. Measuring marketing investments
650 ## - SUBJECT
Subject Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Date acquired Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Price effective from Koha item type
        NLUO NLUO 01/12/2014   658.8 KAM/MEA 6149 22/05/2018 01/12/2014 Book

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