Managing emotional appeal in advertising : concepts and cases edited by Pramod Rao and Ravikant S Wawge.
Material type: TextLanguage: English Publication details: Hyderabad : ICFAI, 2008.Description: 205 pISBN:- 9788131414033
- 659.1 RAO/MAN
Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
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Book | NLUO | NLUO | 659.1 RAO/MAN (Browse shelf(Opens below)) | Available | 6081 | |||
Book | NLUO | NLUO | 659.1 RAO/MAN (Browse shelf(Opens below)) | Available | 6082 |
Total holds: 0
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659.1 PAR/ADV Advertising : | 659.1 PER/LAR Strategic advertising management | 659.1 RAO/MAN Managing emotional appeal in advertising : | 659.1 RAO/MAN Managing emotional appeal in advertising : | 659.1 SRE/ADV Advertising : | 659.1 SRE/ADV Advertising : | 659.1 SRE/ADV Advertising : |
Table of Contents :
Section 1. Concepts
Section 2. Cases
Index