Managing emotional appeal in advertising : concepts and cases edited by Pramod Rao and Ravikant S Wawge.

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Material type: Text

TextLanguage: English Publication details: Hyderabad : ICFAI, 2008.Description: 205 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	659.1 RAO/MAN (Browse shelf(Opens below))	Available		6081
Book	NLUO	NLUO	659.1 RAO/MAN (Browse shelf(Opens below))	Available		6082

Total holds: 0

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Table of Contents :
Section 1. Concepts
Section 2. Cases
Index