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Managing emotional appeal in advertising :

Rao, Pramod (Ed.)

Managing emotional appeal in advertising : concepts and cases edited by Pramod Rao and Ravikant S Wawge. - Hyderabad : ICFAI, 2008. - 205 p.

Table of Contents :
Section 1. Concepts
Section 2. Cases
Index

ISBN: 9788131414033

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 659.1 / RAO/MAN

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