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Managing emotional appeal in advertising : concepts and cases edited by Pramod Rao and Ravikant S Wawge.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2008.Description: 205 pISBN: - 9788131414033
- 659.1 RAO/MAN
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
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NLUO | NLUO | 659.1 RAO/MAN (Browse shelf(Opens below)) | Available | 6081 | |||
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Book
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NLUO | NLUO | 659.1 RAO/MAN (Browse shelf(Opens below)) | Available | 6082 |
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| 659.1 PAR/ADV Advertising : | 659.1 PAR/ADV Advertising : | 659.1 PER/LAR Strategic advertising management | 659.1 RAO/MAN Managing emotional appeal in advertising : | 659.1 RAO/MAN Managing emotional appeal in advertising : | 659.1 SRE/ADV Advertising : | 659.1 SRE/ADV Advertising : |
Table of Contents :
Section 1. Concepts
Section 2. Cases
Index