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New age marketing by N. Rajshekar.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2004.Description: 205 pISBN: - 8178810298
- 658.8 RAJ/NEW
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
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NLUO | NLUO | 658.8 RAJ/NEW (Browse shelf(Opens below)) | Available | 6079 | |||
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Book
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NLUO | NLUO | 658.8 RAJ/NEW (Browse shelf(Opens below)) | Available | 6080 |
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| 658.8 PAT/NOT Notes on Principles and Practices of Marketing Management | 658.8 RAD/STR Stratagem : | 658.8 RAJ/NEW New age marketing | 658.8 RAJ/NEW New age marketing | 658.8 RAM/MAR Marketing management : | 658.8 RAO/SER Services marketing: | 658.8 RAO/SER Services marketing: |
Table of Contents:
Section 1. E-marketing- the new age marketing
Section 2. Brand management- the key to product success
Section 3. Promotion strategy- the key to market success
Section 4. Channel and supply chain management for competitive advantage
Section 5. Relationship marketing- the customer is the king!
Section 6. Marketing strategy- the grand plan