Image from Amazon.com
New age marketing by N. Rajshekar.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2004.Description: 205 pISBN: - 8178810298
- 658.8 RAJ/NEW
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
Book
|
NLUO | NLUO | 658.8 RAJ/NEW (Browse shelf(Opens below)) | Available | 6079 | |||
|
Book
|
NLUO | NLUO | 658.8 RAJ/NEW (Browse shelf(Opens below)) | Available | 6080 |
Total holds: 0
Table of Contents:
Section 1. E-marketing- the new age marketing
Section 2. Brand management- the key to product success
Section 3. Promotion strategy- the key to market success
Section 4. Channel and supply chain management for competitive advantage
Section 5. Relationship marketing- the customer is the king!
Section 6. Marketing strategy- the grand plan