New age marketing
Rajshekar, N. (Ed.)
New age marketing by N. Rajshekar. - Hyderabad : ICFAI, 2004. - 205 p.
Table of Contents:
Section 1. E-marketing- the new age marketing
Section 2. Brand management- the key to product success
Section 3. Promotion strategy- the key to market success
Section 4. Channel and supply chain management for competitive advantage
Section 5. Relationship marketing- the customer is the king!
Section 6. Marketing strategy- the grand plan
8178810298
Marketing.
658.8 / RAJ/NEW
New age marketing by N. Rajshekar. - Hyderabad : ICFAI, 2004. - 205 p.
Table of Contents:
Section 1. E-marketing- the new age marketing
Section 2. Brand management- the key to product success
Section 3. Promotion strategy- the key to market success
Section 4. Channel and supply chain management for competitive advantage
Section 5. Relationship marketing- the customer is the king!
Section 6. Marketing strategy- the grand plan
8178810298
Marketing.
658.8 / RAJ/NEW