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Life style marketing : concepts and cases edited by K. Sangeetha.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2006.Description: 187 pISBN: - 9788131405864
- 658.8343 SAN/LIF
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NLUO | NLUO | 658.8343 SAN/LIF (Browse shelf(Opens below)) | Available | 6006 | |||
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NLUO | NLUO | 658.8343 SAN/LIF (Browse shelf(Opens below)) | Available | 6007 | |||
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NLUO | NLUO | 658.8343 SAN/LIF (Browse shelf(Opens below)) | Available | 6008 | |||
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NLUO | NLUO | 658.8343 SAN/LIF (Browse shelf(Opens below)) | Available | 6009 |
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| 658.8343 SAN/LIF Life style marketing : | 658.8343 SAN/LIF Life style marketing : | 658.8343 SAN/LIF Life style marketing : | 658.8343 SAN/LIF Life style marketing : | 658.8343 TAH/IND Indian consumer : | 658.84 COU/MAR Marketing channels | 658.84 COU/MAR Marketing channels |
Table of contents:
Section 1. Lifestyle marketing- an introduction
Section 2. Strategic perspectives
Section 3. Company experiences
Index