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Life style marketing :

Sangeetha, K. (Ed.)

Life style marketing : concepts and cases edited by K. Sangeetha. - Hyderabad : ICFAI, 2006. - 187 p.

Table of contents:
Section 1. Lifestyle marketing- an introduction
Section 2. Strategic perspectives
Section 3. Company experiences
Index

ISBN: 9788131405864

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8343 / SAN/LIF

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