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Life style marketing : concepts and cases edited by K. Sangeetha.

By: Material type: TextTextLanguage: English Publication details: Hyderabad : ICFAI, 2006.Description: 187 pISBN:
  • 9788131405864
Subject(s): DDC classification:
  • 658.8343  SAN/LIF
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Holdings
Item type Current library Home library Call number Status Date due Barcode Item holds
Book Book NLUO NLUO 658.8343 SAN/LIF (Browse shelf(Opens below)) Available 6006
Book Book NLUO NLUO 658.8343 SAN/LIF (Browse shelf(Opens below)) Available 6007
Book Book NLUO NLUO 658.8343 SAN/LIF (Browse shelf(Opens below)) Available 6008
Book Book NLUO NLUO 658.8343 SAN/LIF (Browse shelf(Opens below)) Available 6009
Total holds: 0

Table of contents:
Section 1. Lifestyle marketing- an introduction
Section 2. Strategic perspectives
Section 3. Company experiences
Index

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