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Guerrilla marketing comes of age edited by Nasreen Taher.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2006.Description: 186 pISBN: - 9788131401026
- 658.8 TAH/GUE
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NLUO | NLUO | 658.8 TAH/ GUE (Browse shelf(Opens below)) | Available | 5766 |
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| 658.8 SUR/EFF Effective B2B marketing : | 658.8 SUR/EFF Effective B2B marketing : | 658.8 SUR/ETH Ethical marketing : | 658.8 TAH/ GUE Guerrilla marketing comes of age | 658.8 TAH/IDE Idea marketing : | 658.8 TRI/MAR Marketing ROI : | 658.8 TRI/MIC Micro marketing : |
Table of contents:
Section 1. Strategies and tactics of Guerrilla marketing
Section 2. Guerrilla marketing in the real world
Index