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Guerrilla marketing comes of age edited by Nasreen Taher.

By: Material type: TextTextLanguage: English Publication details: Hyderabad : ICFAI, 2006.Description: 186 pISBN:
  • 9788131401026
Subject(s): DDC classification:
  • 658.8  TAH/GUE
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Holdings
Item type Current library Home library Call number Status Date due Barcode Item holds
Book Book NLUO NLUO 658.8 TAH/ GUE (Browse shelf(Opens below)) Available 5766
Total holds: 0

Table of contents:
Section 1. Strategies and tactics of Guerrilla marketing
Section 2. Guerrilla marketing in the real world
Index

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