Guerrilla marketing comes of age
Taher, Nasreen (Ed.)
Guerrilla marketing comes of age edited by Nasreen Taher. - Hyderabad : ICFAI, 2006. - 186 p.
Table of contents:
Section 1. Strategies and tactics of Guerrilla marketing
Section 2. Guerrilla marketing in the real world
Index
9788131401026
Marketing.
658.8 / TAH/GUE
Guerrilla marketing comes of age edited by Nasreen Taher. - Hyderabad : ICFAI, 2006. - 186 p.
Table of contents:
Section 1. Strategies and tactics of Guerrilla marketing
Section 2. Guerrilla marketing in the real world
Index
9788131401026
Marketing.
658.8 / TAH/GUE