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Emotional Branding : an introduction edited by Nasreen Taher.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2006.Description: 165 pISBN: - 9788131401675
- 658.827 TAH/EMO
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
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NLUO | NLUO | 658.827 TAH/EMO (Browse shelf(Opens below)) | Available | 5564 | |||
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Book
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NLUO | NLUO | 658.827 TAH/EMO (Browse shelf(Opens below)) | Available | 5565 |
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| 658.827 SUR/COR Corporate Branding : | 658.827 SUR/COR Corporate Branding : | 658.827 TAH/EMO Emotional Branding : | 658.827 TAH/EMO Emotional Branding : | 658.8270285 GOG/ONL Online branding: | 658.8270285 GOG/ONL Online branding: | 658.83 BRA/MAR Marketing reseach : |
Table of Contents :
Section 1. Emotional branding : the exploration
Section 2. Emotional branding : the significance
Section 3. Emotional branding : the quantification
Index